The Power of Clothing

The Power of Clothing

Clothes make the man. Naked people have little or no influence on society.

-Mark Twain

Clothing is a complicated thing. It is a means of expression, a barrier against the natural elements, an embodiment of social conventions, a vehicle of cultural striving…

The right outfit can call forth our best and most confident selves, embodying the virtues we might sometimes lose within. Our clothes can speak for us, announcing to all the world that we are unique with a style all our own. Our clothes can remember for us, an old college sweatshirt may become a treasured heirloom, a companion through our life’s journey. Their fibers and seams and textures bind up our happy memories, give us solace in difficult times and remind us of who we are, who we used to be, or who we strive to be.

In the United States, clothing is a $284 Billion dollar industry. The average American spends $910 on clothing every year and purchases 62 new garments. It is estimated that the global apparel industry employs approximately 75 million people. There are few things that permeate our lives so thoroughly, and drive the global economy more consistently than clothing.